1. Network Package Project Brief

So today we got our new project brief for the Network Package. This project I feel I'm really excited about especially after doing the Show Package design. I'm not sure I would have been as excited if we didn't do the show package first. I feel me and my group really nailed the Show Package design so we should be able to take what we learned from doing those designs and put that knowledge into this project. The network is going to be called ART Network (All Ringling Television). Not to sure how I feel about the title but I do still think it's a great topic to create an animation to. Our instructors told us to think of the "power of art". Definitely sounds intriguing.




Network Identity and Branding

The Client:

All Ringling Television Network  -on campus Comcast cable channel 117

Project Overview:

To design a Network ID and support elements to brand the new ART (All Ringling Television) Network.   The theme for the initial on-air look will be "The Power of ART"   

Objective:

To create visually compelling imagery that establishes ART Network as a channel where one turns to see new and innovative content.  The Idents should illustrate the power of ART Network to transform the ordinary into the extraordinary.  The Idents should capture the excitement and energy that ART Network can generate.  The imagery should be unusual and unfamiliar to the viewer to suggest the originality of the network.   It could visually explain the acronym ART as All Ringling Television Network.

Deliverables:

1  ID   7-10 seconds in length - with audio
3  Looping Animated Line Up slates -  with sample layout of informational text
1  Bug  (keyable)
1  Violator Animation (keyable) to reveal logo, and inform what's coming up next.

Distribution:

These animations will be use on the new Ringling TV channel, ART Network.  The looping Line Up slates will be use to present upcoming programs and times.

Oh and here is a logo I designed for ART Network. The school was asking for designs for the network so I submitted something for their consideration. 

BLACK & WHITE VERSION

COLOR VERSION

2. Industry Examples of Network Branding

To start off the research into Network Packaging we took a look into industry examples to get a since of how these work in the world and how we can make these work as inspiration for us. A Network Identity Package is a logo and package of Motion Graphics that evokes the style and feel that a Television Network is all about. It is something that when you see it's ID's or bumpers or anything reminds you of what station you are watching and sometimes even why you are watching that station. A network package can make a station feel fun, exciting, calm, emotional, scary, and new. In my opinion it ties everything that is shown on that channel into one final piece. The shows are the present and the network package is the beautiful box they come in.


SKY ARTS

Formerly ArtWorld, Sky Arts is a television program that delivers art to the UK and Ireland through television in the form of theatrical performances, movies, documentaries, and music. They are located in the UK and are a smaller part of Sky Television. I would think their target demographic is anyone interested in the arts. Their style is very smooth and graphic and filmic all in one. They definitely capture art in all of it's greatest aspects in just a few seconds. I feel they are trying to convey the idea that art is all around us with the way they take objects from around the world that people interact with and have those objects create, literally, ARTS.

CHAIR

STRINGS

NITRO

Nitro is a a television station directed towards male audiences. Like the United States' Spike TV, Nitro is stationed in Spain and sends the same kind of message with it's different line up of shows such as Southland, 24, Third Watch, and Boston Legal. Their style is very simplistic with color scheme of just yellow, black and white, but their movement is very exciting and fun. Though it is mostly in slow motion the movements chosen are very big and in your face. 

NITRO BRANDING PACKAGE

Nitro Branding from Toch Studio on Vimeo.

SIMILARITIES & DIFFERENCES 

I feel that these two networks are different in the aspect of who there target audience is. Sky Arts seems to be more calming and soothing for a more high brow art lovers environment. Nitro on the other hand with it's audio choices, and "explosive" style target more of a male thrill seeker audience. Some of their similarities are that they both have a somewhat graphic style to them that they really embrace. For example, in Sky Arts "Strings" ID they use the colored ribbons that end up creating the ARTS in the logo, which I have really fallen in love with after watching so many times. Nitro uses this same kind of style in one of their ID's where they have very angular black, yellow, and white lines that move across the screen and bring you to the final NITRO logo.

WHAT I WOULD TAKE FROM THIS

I feel that I would mostly be inspired by Sky Arts' Network Package because it is very stylistic and fun and a look that really appeals to me. I would also want to take the energy that Nitro has in it's Network Package to kind of capture that other side of the art world that really does like excitement and in your face action. I feel that I would kind of take the inspiration I get from these two packages and mold them in my own way so that I can get a fun and energetic piece that could really capture a younger audience that is interested in the arts. One thing that I really learned just from doing this research also was how closely related it is to the Show Packages we had just finished. You definitely need to keep a similar look, feel, and style through all of your pieces for the Network Package really feel like a whole.

-Credit goes to Denny Tu's "Art & Business of Motion" Blog for the images, videos and helpful info on  

 these two network packages. 

  

3. Demographics

Male

-Reese

-from Virginia

-Junior Illustration Major

-favorite movies are Star Wars, Lord of the Rings, and Pulp Fiction

-enjoys watching sports and reality shows such as Real World and Jersey Shore

-has a girlfriend back home

-6'1”

-190 lbs

-brown eyes

-shaggy blonde hair

-enjoys going to the gym, but doesn't play sports

-heavily involved with school activities and loves hanging out with his friends

-aspires to be a concept artist for Lucas Animation

-enjoys drawing his own characters and landscapes in order to prepare himself for a visual development/concept artist job

-plans on taking an internship with Lucas Animation over the summer

Female

-Natalie

-Sophomore Graphic Design Major

-from Washington

-favorite movies are Legally Blonde, Wedding Crashers, and The Other Bolin Girl

-enjoys watching Glee, Gossip Girl and fashion/style shows such as What Not to Wear and Fashion Police

-single

-5'6”

-150 lbs

-green eyes

-brownish red hair

-runs at the gym 2 times a week or when she's not crammed with homework

-loves shopping, hanging out with friends, and going to the beach

-aspires to work for a major graphic design company in New York City and become a Creative Director

-enjoys looking on the internet for inspiration and taking pictures of things that inspire her in the world

-still looking for a place to intern at, but will probably wait till her Junior year

4. Brainstorming

For class today we were to come up with 50 words or statements that relate to the phrase "The Power of Art." This was a more difficult process than I thought it was going to be. When you start off coming up with different phrases it goes pretty well until you get to about 30, then it starts getting a little hard. Sometimes I felt as if I was repeating myself on some so I had to keep skimming through my statements and seeing if they were all different from one another. When I finished coming up with the 50 statements and words I went through to pick my five favorite to create a concept statement that worked with the idea of "The Power of Art." As I went through them I saw that quite a few of them, while using different words, were similar in content which made it easier to come up with a concept statement that kind of tied all 50 words and statements into one small paragraph. 




50 Statements and words for “The Power of Art”

-The creation of a grand piece of art that captures the hearts of others.

-To let the imagination unfold into unknown possibilities.

-Close your eyes and let your thoughts emerge.

-Look to the skies and see your inspirations come to life through your eyes.

-Let your imagination evolve on a monumental scale.

-Get lost in your inspirations.

-Dive into a world where you are the creator.

-Engulf your mind into a place of art, magic, and pure imagination.

-You hold the key to a universe of your thoughts. Unlock them and let your imagination run free.

-Your mind is a place full of ideas that will explode into a work of pure wonder.

-Emerge yourself into the world around you and show us what you are made of.

-Unravel your imagination and let your thoughts take flight.

-Crash through the walls of reality and show the world your ideas.

-The loudest roar can shake the mountains, but a butterflies wings can change the world.

-Punch through the common to be original.

-Aspire to be great and let your thoughts spread to the world.

-When the world stops our minds keep moving.

-Allow others to explore the worlds that only you can see.

-Twist the colors of your mind and create a new found image.

-Move a nation with one brush stroke or change the world in one second.

-Let your art speak to one heart and it may effect millions more.

-Lead the imagination revolution.

-Step into a world where rendering is the only obstacle in your way to pure wonder.

-Let your dreams become reality through the power of art.

-Take the thought of one and allow it to translate to the hearts and minds of millions.

-Take an abstract thought and let it evolve into something beyond reality.

-Be devoured by your imagination and emerge with originality beyond your years.

-Let your mind explore the furthest reaches of your imagination and take us along for the ride.

-Take a look outside of the box and see the world beyond your imagination.

-See the world beyond it's true sight.

-Influence others to view your world.

-Deploy your knowledge of art and influence other to be creative.

-Entertain the world with your art.

-Become your inspiration through an explosion of style and flare that your art creates.

-Be a star and let your creativity be the brightest inspiration in the sky.

-An artist lives live through creativity.

-Bring life to your creations through your imagination.

-Reach out to one another through your creative choices.

-Strike some inspiration through the sights of the world.

-Effect others through your imagination.

-Imagine a world filled with art, and make it happen.

-Walk the streets and bring inspiration to others.

-colorful

-monumental

-effective

-evokes emotion

-beyond belief

-history making

-long lasting

-thought provoking

5 Favorites

-Unravel your imagination and let your thoughts take flight.

-The loudest roar can shake the mountains, but a butterflies wings can change the world.

-colorful

-Become your inspiration through an explosion of style and flare that your art creates.

-Let your mind explore the furthest reaches of your imagination and take us along for the ride.

Concept statement

Your mind is the greatest gift you have. Through abstract style & color, take us through the furthest reaches of your imagination. As we travel through this wonder of imagination we will see ideas born and take flight. Like the butterfly effect, your smallest piece of art can change the world.

5. Storyboards

So for this piece we were to create two storyboards. One hand drawn storyboard just to get a rough sketch idea of what we wanted to do and then a fully rendered Photoshop storyboard to get a sense of the look and style of the animation. I feel like my drawing skills were strong enough to be able to get a sense of the style I wanted, but I also feel that the Photoshop storyboard helped with the colors and lighting and mood that I wanted for this animation. One thing that was tactful was getting a ten second animation translated into 3 frames when we have usually used 6 frames. I can say that it was hard to try and get a good translation but I'm pretty proud of how everything came out.

6. First Pass

Alright, so here is my first pass for the Network ID. I just did the open for now so that I am able to draw from that in order to build my other pieces such as the Line Ups, Violator, and Bug.

There is definitely still a lot of work to be done with this but for now I think I'm pretty happy. I just need to put some things to make the animation look more "pretty".

7. Second Pass

I got everything together for this Second Pass and I think things are coming across pretty well. Had a long night last night trying to make sure everything looks the way I wanted it to look for today and finally down pack the look I was going for.

NETWORK ID

LINE UP 1

LINE UP 2

LINE UP 3

BUG

I had some trouble uploading the violator, but I promise it will be there for the Final. But I feel like my process is going great, I'm really getting that fun, fairytale look that I've been wanting and I think it really speaks to the ART world with the idea that our imagination is effected by what we surround ourselves with and when we embrace the world around us our art takes birth.