1. Network Package Project Brief

So today we got our new project brief for the Network Package. This project I feel I'm really excited about especially after doing the Show Package design. I'm not sure I would have been as excited if we didn't do the show package first. I feel me and my group really nailed the Show Package design so we should be able to take what we learned from doing those designs and put that knowledge into this project. The network is going to be called ART Network (All Ringling Television). Not to sure how I feel about the title but I do still think it's a great topic to create an animation to. Our instructors told us to think of the "power of art". Definitely sounds intriguing.




Network Identity and Branding

The Client:

All Ringling Television Network  -on campus Comcast cable channel 117

Project Overview:

To design a Network ID and support elements to brand the new ART (All Ringling Television) Network.   The theme for the initial on-air look will be "The Power of ART"   

Objective:

To create visually compelling imagery that establishes ART Network as a channel where one turns to see new and innovative content.  The Idents should illustrate the power of ART Network to transform the ordinary into the extraordinary.  The Idents should capture the excitement and energy that ART Network can generate.  The imagery should be unusual and unfamiliar to the viewer to suggest the originality of the network.   It could visually explain the acronym ART as All Ringling Television Network.

Deliverables:

1  ID   7-10 seconds in length - with audio
3  Looping Animated Line Up slates -  with sample layout of informational text
1  Bug  (keyable)
1  Violator Animation (keyable) to reveal logo, and inform what's coming up next.

Distribution:

These animations will be use on the new Ringling TV channel, ART Network.  The looping Line Up slates will be use to present upcoming programs and times.

Oh and here is a logo I designed for ART Network. The school was asking for designs for the network so I submitted something for their consideration. 

BLACK & WHITE VERSION

COLOR VERSION