1. Show Package Project Brief

Today we got or Project Brief for our Show Package Design project and were given our group members. It's Brandon Mocadlo, Shawn Millian, and I pared up to get this project all done. I'm a little excited because I've never really done anything like Show Package design so I'm really excited to see how it will turn out. I'm also excited to see what kind of ideas me and my team mates will come up with together. We each have our own different kind of styles and animation skills so it will definitely be interesting to see how this project unfolds.




Marketing Communications Objective:

     Convey brand, attitude and style of the A Day in the Life videos.

Project Description:

     Create a show package that can cross and capture the essence of three majors: Business of Art and 

     Design, Advertising Design and Motion Design. 

Package Elements include:

    Show Open 

            Open animation - 7 - 10 seconds             
            Four Versions:   - Blank               
                                      - Motion Design               
                                      - Business of Art and Design               
                                      - Advertising Design
            Matte elements if necessary

    Lower Third 
            Lower Third animated support element  - Keyable
            Sample usage animation including text size and layout
            Static image that documents font selection and size.
            Matte elements if necessary

    Transitions 
            Animated Transitions -two versions
            Sample usage animation for each element
            Matte elements if necessary

    Looping Background   
            Animated Looping Background  30 seconds
            Static image that documents font selection, size, and layout.

    After Effects Project File 
            AE file that includes all animated elements and sample animations
            (All Comps and layers are clearly named)

    Fonts
            The fonts used in the animation,  True Type of Open font files 

    Printed Support materials
            Usage guide - PDF file including the text layout for lower thirds, and background
            Explanation of AE files.

Specs:

     16x9 Hi Def 1920x1080 29.97 fps. .Mov files AE File Deliverables 

Target Audience:

     Prospective Ringling students, general public, donors, prospective employers.

Target Insight:

     Audience wants to relate to the students in the video-they want to see themselves as cool, up-and-

     coming art students who will accomplish their academic goals and be successful, while having fun.

Brand Character:

     Fun, exciting, interesting, a little on the edge, in the loop, i.e., industry, campus, etc.

Tone/Style:

     Video will be energetic, fast-paced, 100% in the voice of the student and give a very real look at what 

     each major is like through the eyes of the student. Will follow the student to classes, on-campus, 

     interests, etc.