2. Industry Examples of Network Branding

To start off the research into Network Packaging we took a look into industry examples to get a since of how these work in the world and how we can make these work as inspiration for us. A Network Identity Package is a logo and package of Motion Graphics that evokes the style and feel that a Television Network is all about. It is something that when you see it's ID's or bumpers or anything reminds you of what station you are watching and sometimes even why you are watching that station. A network package can make a station feel fun, exciting, calm, emotional, scary, and new. In my opinion it ties everything that is shown on that channel into one final piece. The shows are the present and the network package is the beautiful box they come in.


SKY ARTS

Formerly ArtWorld, Sky Arts is a television program that delivers art to the UK and Ireland through television in the form of theatrical performances, movies, documentaries, and music. They are located in the UK and are a smaller part of Sky Television. I would think their target demographic is anyone interested in the arts. Their style is very smooth and graphic and filmic all in one. They definitely capture art in all of it's greatest aspects in just a few seconds. I feel they are trying to convey the idea that art is all around us with the way they take objects from around the world that people interact with and have those objects create, literally, ARTS.

CHAIR

STRINGS

NITRO

Nitro is a a television station directed towards male audiences. Like the United States' Spike TV, Nitro is stationed in Spain and sends the same kind of message with it's different line up of shows such as Southland, 24, Third Watch, and Boston Legal. Their style is very simplistic with color scheme of just yellow, black and white, but their movement is very exciting and fun. Though it is mostly in slow motion the movements chosen are very big and in your face. 

NITRO BRANDING PACKAGE

Nitro Branding from Toch Studio on Vimeo.

SIMILARITIES & DIFFERENCES 

I feel that these two networks are different in the aspect of who there target audience is. Sky Arts seems to be more calming and soothing for a more high brow art lovers environment. Nitro on the other hand with it's audio choices, and "explosive" style target more of a male thrill seeker audience. Some of their similarities are that they both have a somewhat graphic style to them that they really embrace. For example, in Sky Arts "Strings" ID they use the colored ribbons that end up creating the ARTS in the logo, which I have really fallen in love with after watching so many times. Nitro uses this same kind of style in one of their ID's where they have very angular black, yellow, and white lines that move across the screen and bring you to the final NITRO logo.

WHAT I WOULD TAKE FROM THIS

I feel that I would mostly be inspired by Sky Arts' Network Package because it is very stylistic and fun and a look that really appeals to me. I would also want to take the energy that Nitro has in it's Network Package to kind of capture that other side of the art world that really does like excitement and in your face action. I feel that I would kind of take the inspiration I get from these two packages and mold them in my own way so that I can get a fun and energetic piece that could really capture a younger audience that is interested in the arts. One thing that I really learned just from doing this research also was how closely related it is to the Show Packages we had just finished. You definitely need to keep a similar look, feel, and style through all of your pieces for the Network Package really feel like a whole.

-Credit goes to Denny Tu's "Art & Business of Motion" Blog for the images, videos and helpful info on  

 these two network packages.